{"id":4338,"date":"2019-05-22T16:11:23","date_gmt":"2019-05-22T21:11:23","guid":{"rendered":"https:\/\/totscouting.org\/how-to-use-geofencing-for-scout-recruitment\/"},"modified":"2019-05-22T16:11:23","modified_gmt":"2019-05-22T21:11:23","slug":"how-to-use-geofencing-for-scout-recruitment","status":"publish","type":"post","link":"https:\/\/totscouting.org\/how-to-use-geofencing-for-scout-recruitment\/","title":{"rendered":"How to Use Geofencing for Scout Recruitment"},"content":{"rendered":"
Story contributed by Wendy Kurten, Northeast Region Team Lead\/National Alliances Director<\/em><\/p>\n What if you could send parents an invitation to attend a Join Scouting event directly through Facebook? By creating an event on Facebook and \u2018geofencing\u2019 it, you can. It\u2019s easy, affordable and it\u2019s a great way to reach parents with a message to join.<\/p>\n Here\u2019s how it works.<\/p>\n Geofencing allows you to set a geographic virtual boundary around a specific location or locations. Once the virtual barrier is established through a platform like Facebook, for instance, we can set up triggers that will send our chosen audience an ad when their mobile device enters the specified area.<\/p>\n Families have a higher interested in joining Scouting when they see information that is current, relevant, and easy to understand. Review and assess all of your council and district social media interfaces (Facebook, Twitter, Instagram, websites, etc.).<\/p>\n How would you answer the following questions:<\/strong><\/p>\n TIPS:<\/em><\/strong><\/p>\n Facebook also has some great tools to see how effective your post was and how many people saw it. Keep track of all of your Facebook events so that you can see what works for your council.<\/p>\n For more information about leveraging geofencing in your council, check out Add Facebook Geofencing to Reach More Families<\/a>.<\/p>\n Scouting Wire would like to thank Wendy Kurten for contributing this story.<\/em><\/p>\n The post How to Use Geofencing for Scout Recruitment<\/a> appeared first on Scouting Wire<\/a>.<\/p>\n<\/div>\nGetting Started with Geofencing<\/h2>\n
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Steps to Set Up a Geofence<\/h3>\n
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